Well Jupiter makes it quite clear what is needed to boost acceptance and adoption. Their take is concerned with improving the browser software itself. Until that is done we try to improve user experience with the means available.
One of our main goals is to support exactly that via a socially augmented game selection process. By leveraging the experience of your friends plus your personal preferences we strive for an improvement of user experience. And even better we offer the mobile games for free on our platform. And, you can even create your own casual games and share them and your scores.
JupiterResearch Finds Creating Better Browser Alternatives Would Stimulate Mobile Internet Adoption: “The industry should focus on this reality. Inturn, they can double or triple current adoption levels and drive upusage by focusing efforts on those cell phone users who would bemotivated by a better user interface and more compelling experiences..”
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