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While we don’t necessarily look to analyst reports to drive our every move, I’ll be the first to admit that a little external validation is nice, when a survey or report supports our way of thinking- and reminds us that we really are on the right track. So, I was happy to see that Snack Culture made it to Trend Watching’s list of 8 Important Consumer Trends for 2008.

Quoting Nancy Miller of Wired, Trend Watching described this trend:

“Music, television, games, movies, fashion: We now devour our pop culture the same way we enjoy candy and chips - in conveniently packaged bite-size nuggets made to be munched easily with increased frequency and maximum speed. This is snack culture - and boy, is it tasty (not to mention addictive).”

If “Snack-o-tainment” (as Wired Magazine called it) will thrive in 2008, we’re not surprised. Sure, as a culture, we’re more busy, more rushed, more distracted- but we’re But whether it’s for an hour, or a small sliver of time- we’re all still looking to connect with friends, decompress, challenge ourselves, compete with others, and just have fun.

And here at Playyoo, we pride ourselves on cooking up the perfect game snack: bite-sized games that you can tuck into your pocket (literally). And with Game Creator, you’re now able to create those snacks yourself- whether you just want to try your hand at being a game designer, or want to give a uniquely personal gift to friends and family.

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According to Nokia it is based on:
- Snack Size Content
- Geek Culture
- Generation C
- Localization

Seems as we are perfectly positioned. Ok, localization is missing but it’s on our roadmap. And, please tell us what languages you do prefer.

Nokia Nseries | Entertainment Study: “The study carried out by The Future Laboratory, interviewed trend-setting consumers from 17 countries about their digital behaviors and lifestyles signposting emerging entertainment trends.”

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