The urge to play is built into our DNA. Humans are by nature restless, always seeking something to occupy their attention. Since practically everybody carries a mobile phone nowadays (we’re talking 3.2 billion mobile subscribers by 2011), the phone is the obvious distraction of choice when we’re looking to fill a few moments waiting for a friend at the café or the next train. But most mobile users have yet to take advantage of games on their phones - mainly because, to date, there has been a lack of easily accessible, casual games to satisfy this “quick fix.”
Flash game developers have a huge opportunity here. Mobile Flash - or Flash Lite - games do not need to be anywhere near as complex as desktop games, in fact often the very simplest are the most powerful. Think of Bejeweled, Skipping Stone, Diner Dash, Lumines. And Flash Lite is ideally suited to rapid production of simple games. At the same time, as John Carmack pointed out to us (see Why John Carmack believes in mobile games), the mobile platform is a great environment for trying out new ideas and concepts which one day might evolve into more sophisticated desktop productions.Flash Lite development tools are included in Flash 8 Pro and Flash CS3. Flash CS3 also brings the powerful new Device Central tool, which helps remove a lot of the pain of testing mobile games. Flash Lite relies on earlier, simpler versions of Actionscript, and has been optimised to enable you to quickly develop compelling mobile games.
Playyoo is the only Flash games site solely dedicated to mobile casual games. Of course, there are other great sites out there focusing on Flash games, some of which are now starting to extend into the mobile world. But here at Playyoo, we started from the ground up with a focus on mobile, and mobile only - and we’ve got a great set of features coming up which will help both developers and players get the most out of mobile gaming with Flash Lite. (Why just Flash Lite? While Java has a place in mobile games development, we’re convinced that as far as casual games are concerned, Flash Lite is an incomparable tool).
When you deliver your game to Playyoo, it will instantly become integrated in a meta-gaming system built around a rich set of social networking tools. You will reach a worldwide audience, enhance your reputation as a developer and get to see the reaction of our player community that’s made up of people of all kinds of cultures, backgrounds and abilities.Playyoo members will have access to features which overcome the common issues with the mobile game delivery process, as well as desktop and mobile interfaces that give individuals quick access to the type of games they like. All you need to do is turn your game concept into Flash Lite code.
Playyoo is well funded with an ambitious team driving it forward, and will provide you with an ideal channel to show off your skills as a Flash developer in the mobile market - without having to deal with mobile operators or device manufacturers.Oh, and one more thing: get started now, and you could end up $10,000 richer!
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