So, just who exactly is playing A Cat’s Life? Well, according to a recent study by the Casual Games Association, those who play “simpler games involving shiny gems or lines of colored balls” are equally split among the species — that’s 50-50. The report found that women buy more casual games, but men are just as likely to play them.
“Everyone always thought that casual games were something that only appeal to women,” said Jessica Tams, managing director of the association. “We knew these guys were playing these games, but the hardcore gamer who is playing Halo with his buddies isn’t going to brag that he just beat the next level of Zuma.”
Much to the dismay of machismo, interactive entertainment is unconditional. In other words, task a human with a compelling on-screen objective, and they’ll oblige.
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