advertising

I stumbled about that notion of Dave Winer via Markus Breuer’s Twitter (t d f) message

When the time is right… (Scripting News): “‘Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information.’ “

It’s a relevant statement to us since advertising will be part of the business model.On that same day IBM issued a press-release named “IBM Predicts the End of Advertising as We Know It” which I found interesting and confirming our view on that.

To survive in this new reality, broadcasters must change their mass audience mind-set to cater to niche consumer segments, and distributors need to deliver targeted, interactive advertising for a range of multimedia devices.

“Digital entertainment is experiencing faster adoption than anyone had previously anticipated. The advertising community needs to dramatically re-orient its business to serve consumers who increasingly access content in non-linear formats,”

Well, you can imagine that this is exactly where we will position our services to advertisers. Innovation and creativity of is certainly what Playyoo is looking forward to see on the platform.

This is my step into the game. I’m with Playyoo here in Lugano since last week. Welcome to everybody following us already.

I spent the last 5 years being heavily involved in the social media sphere; I remember back in early 2002 when I got into blogging I was sure that this is a sign for a more mature, promising and socially engaging web. I won’t continue this sermon. But I tell you to be here at the intersection of a web and mobile platform that supports all we know about user generated content plus augmenting it into the former specialized area of casual games publishing is fantastic.

Gaming On The Go: “The DS killer for the casual market is not the PSP (t d f) — though Sony would love for this to be so — but the mobile phone.”

I will be responsible for community building and marketing at Playyoo. So if you have any input/ideas please contact me live.

What we are aiming at is providing not only an easy-to-use platform for downloading games and socializing around it. Additionally and this is a first: we will provide you - and I mean you as in everybody - with an easy-to-use game creator thus encouraging play and fun on both ends. We will support game creation on a normal user - that means you and I can do it - level with our launch in December.

Ah yes I almost forgot - let me point you to our contest. We really strive to launch in December with a compelling offer. We encourage Flash developers to be among the first to put content on Playyoo and get user feedback (and win prizes ;-).
Let’s see - once we are live- what gamers with our game creator can achieve. As you know the notion of democratizing the means of production (thanks for that post Suw) is what keeps the Web 2.0 phenomenon attractive.

What I’m really curious is how a technology like that - compare how YouTube changed the way videos and recently advertising are understood - will change the way we conceive of casual games.