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Sushi and ASAHI please! Contest launch!

March 18, 2009 in General, Playyoo News by Ivan | 2 comments

We’re very pleased today to announce the launch the first advergame contest on Playyoo, in partnership with and on behalf of Biscaldi S.r.l, the Italian importer for the leading Japanese beer brand, Asahi.

An advergame functions pretty much like any other game on Playyoo, it has dedicated leaderboards, and appears in the game stream in the same way as any other game in Playyoo.

The difference is that the game and member pages on the web site are custom-branded, the game’s pre & post-roll sections carry brand-specific messages, and the game itself features some branding.

Read the Press Release (Italian).

The game, “Sushi and Asahi Please!” was developed on behalf of Biscaldi by Playyoo.

This illustrates one of the ways in which Playyoo helps to create a market for Flash Lite developers to monetize their skills. We’re very pleased that our efforts to build an ecosystem in which Flash Lite developers, Flash Lite media buyers, and of course Playyoo itself, all benefit, is beginning to come to fruition.

If you’re a Playyoo member, you should find “Sushi and Asahi Please!” in your game stream. You can also check it out now in the web Flash Lite emulator.

Finally, you can get the game delivered to your phone by texting “Asahi” to the number 00393399945642. Please note that standard operator tariffs on SMS and data apply.