Freeing the creativity in everybody

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I stumbled across this post at Gamasutra News (see below) and asked myself what is needed to support content that is based on user demand. The answer to this question is the secret to every successful business after all. But how to find the proper answer. 2 ways I think are commonly used to accomplish that. One is heavy investment in market research, prototyping and predicting what user will like (in the future). The other - often referred to as crowdsourcing or open-innovation - unleashes the power of the users/customers themselves.

With the Playyoo Game Creator we enable every (!) user to create those free games that he or she wants to play. Be those games designed for children, for learning or just for killing time.

Nixon: Developers Should Design For Kids, Adults Simultaneously: “As part of an in-depth new Gamasutra editorial, AWE Games’ Scott Nixon (SpongeBob SquarePants, Cars series) has been criticizing the lack of ‘piggybacking’, child-specific game writing/design that also appeals to adults. Nixon, whose company has worked on a plethora of kid-oriented titles over more than 10 years, notes in particular of examples in other industries: ‘Piggybacking is an art that cartoons and movies have arguably mastered. A good example is SpongeBob SquarePants. Here is a …

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